Waterside Properties at the Southampton International Boat Show 2026

The countdown is on for one of the biggest events in the marine calendar as the Southampton International Boat Show 2026 returns from 18th–27th September. For ten days, Mayflower Park will once again become the UK’s premier destination for boating, watersports and waterside living, welcoming around 100,000 visitors from across the UK and beyond. The 2026 show will feature more than 700 marine brands, hundreds of boats on display and a packed programme of attractions on and off the water.

For Waterside Properties, the show is much more than an exhibition—it’s an opportunity to connect buyers with their dream waterside lifestyle.

Showcasing Waterside Living

For over 35 years, Waterside Properties has proudly exhibited at the Southampton International Boat Show, making it one of the highlights of our calendar.

Visitors attending the show are already passionate about life on or by the water. Whether they’re looking for a coastal cottage, marina apartment, luxury waterfront home or a property with its own private mooring, they’re exactly the audience our Network members want to reach.

Our stand provides the perfect opportunity to showcase exceptional waterside homes from across the UK and overseas, connecting motivated buyers directly with specialist estate agents who understand this unique marketplace.

Why Exhibit with Waterside Properties?

Unlike traditional property exhibitions, the Southampton International Boat Show attracts visitors who are already invested in the boating and waterside lifestyle. Many are actively searching for a home that complements their passion, making the event an ideal platform for waterside property marketing.

Throughout the ten-day event, our experienced team will be on hand to discuss available properties, introduce buyers to our Network members and provide expert advice on purchasing waterside homes.

Not in Our Network Area?

If your property isn’t covered by one of our Network member agents, you can still benefit from our presence at the Show.

We offer two promotional options:

• £325 – Your property will be listed on the Waterside Properties website and professionally displayed on our stand throughout all ten days of the Show.
• £149 – A professionally designed property display board showcased on our stand for the duration of the event.

With thousands of visitors passing through the exhibition each day, it’s an excellent opportunity to place your property in front of a highly targeted audience who are actively interested in waterside living.

More Than a Property Exhibition

The Southampton International Boat Show is about much more than boats. It’s a celebration of the lifestyle that comes with living by the water.

From families searching for their forever coastal home to experienced sailors looking for a property with direct marina access, the conversations we have throughout the event often lead to exciting new opportunities for buyers and sellers alike.

If you’re planning to sell a waterside property—or you’re an estate agent looking to maximise exposure for your clients—we’d love to hear from you before the Show.

Join Waterside Properties this September and discover why the Southampton International Boat Show remains one of the most effective ways to market waterside homes to a highly engaged audience.  We will be on stand H210